1. Job Details
Job title: Communications and Alumni Manager
School/Support Department: Engineering
Line manager: Director of Professional Services
with close working relationships with the Head of School and Chair of the School Alumni Relations and Outreach Committee
2. Job Purpose
The post holder is responsible for the development, delivery and evaluation of the School of Engineering communications strategy and alumni engagement strategy.
3. Main Responsibilities
Devise, deliver and evaluate the School's communications strategy in order to enhance the School's image to new and existing customers and stakeholders, both internal and external. Deliver integrated marketing and communications activities across a broad range of channels encompassing digital, public relations, internal communications, events and stakeholder engagement, in particular alumni engagement. (35%)
Develop and deliver an alumni engagement programme in order to enhance the life and work of the School; the initial priority is the delivery of a programme of events in 2018 to celebrate the 150th Anniversary of the establishment of engineering at Edinburgh. Lead on the delivery of appropriate events. Cultivate new models of alumni engagement by leading the establishment of partnerships and projects between alumni, academic staff and students. (30%)
Manage the School communications team including website and content developers and occasionally interns on specific projects. Manage relationships with key partners, including the University Development and Alumni Office and the University Press and PR Office, University Communications and Marketing. (15%)
Collaborate with the University Development and Alumni Office on the delivery of a range of fundraising campaigns for School development priorities. (10%)
Key Performance Indicators
Establish key performance indicators to monitor progress and achievement against plans and ensure objectives and impact are delivered (5%)
Work flexibly, providing assistance and advice and support as appropriate; this may include engaging in the wide range of communications activities/events undertaken within the School, sometimes outwith normal working hours (5%)
4. Planning and Organising
• Develop a plan for communications in the School of Engineering.
• Ensure that systems are in place for capturing information relevant for internal and external communications.
• Setting own objectives and planning own workload over short-term (weekly) and long-term (annual) and that of project teams from time to time.
• Organise and allocate work in the matrix structure to staff distributed across the School in a variety of teams, e.g. School IT team, School Office, etc.
5. Problem Solving
Provide advice on issues affecting University communications and alumni engagement.
Identify and seize opportunities to promote and enhance the School’s reputation and improve the impact of School communications activities.
6. Decision Making
Decide on types of media and integration of media / messages.
Provide the analysis to support, make recommendations for and contribute to decisions on a range of activities/events in alumni engagement programme, depending on a number of factors such as cost, impact, attractiveness to range of alumni, etc.
7. Key Contacts/Relationships
Head of School, Chair of School Alumni Relations and Outreach Committee, Chair of School 150th Anniversary Working Group, School IT Services team, School Student Recruitment team, School Web Action Board, academic staff involving in recruiting overseas students, University Development and Alumni Office, University Press and PR Office, University Communications and Marketing.
8. Knowledge, Skills and Experience Needed for the Job
A third level degree in a relevant area or equivalent professional experience.
- Marketing and communications
a. Experience of a specialist role in marketing and communications with evidence of a portfolio of impactful marketing and communications activities.
b. Excellent IT skills with proficiency in Microsoft Office applications, web editing software, confident strategic use of social media to support an organisational marketing and communications strategy.
- Verbal communications, personal presence, influence, IT skills
a. Excellent written and verbal communication skills, with the ability to communicate with people at all levels in order to influence, achieve change where necessary and achieve results; to assimilate complex technological information and communicate it clearly to different audiences, both orally and in writing.
b. Excellent interpersonal skills with the ability to lead, persuade, negotiate and influence.
- Planning, organisation, events management
a. Ability to prioritise own work and that of others to deliver to sometimes very tight deadlines.
b. Evidence of being highly organised with a logical, methodical approach to work.
c. Demonstrated ability to efficiently plan and coordinate a number of major activities with different stakeholders simultaneously. / Experience of Events Management.
d. Ability to achieve accuracy and pay scrupulous attention to detail.
a. Staff management experience.
b. Flexibility so as to be able to undertake duties at different premises including any University campus as required and/or outside of normal office hours at various locations in order to attend and manage events.
• Appreciation of the policy environment within the UK higher education and charity sectors.
• A professional qualification such as stage one of the Postgraduate Diploma in Marketing accredited by the CIM
3 direct reports
The School of Engineering has a growing and cosmopolitan academic staff numbering over 125, and with a body of 1,700 undergraduate and over 600 postgraduate students drawn from all over the world. We carry out internationally excellent teaching and research, attracting high-calibre students and a high level of research funding. The School has four teaching disciplines and 7 research institutes, some of which have existing active alumni engagement.
UoE Vacancy Ref: