Dr. Serb is a reader in Unconventional AI Hardware Technologies at the University of Edinburgh. He is a MIET and SMIEEE. He has led a grant portfolio of  ~£2M worth of projects, including a DSTL contract for studying the feasibility of adiabatic capacitive neural networks and the UKRI New Investigator Award "ANAGRAM". He has further been a co-investigator in UKRI MINDS CDT. He has supervised 20+ PhD students and 6× postdocs. His research interests span across circuit and system design and AI, with particular focus on emerging technologies such as memimpedance elements. He has published 50+ journal articles and 50+ conference papers, and filed 5× patents. Furthermore, he is co-founder and CTO of ArC instruments ltd., a company that manufactures instrumentation for memimpedance device characterisation and testing (https://www.arc-instruments.co.uk/).